Dec 21, 2021
Listeners, I’m so excited to have you here. It’s the week of
Christmas and I know you are probably running around but I’m
grateful you’re listening and being a part of Small-Minded this
week.
Today’s episode is action oriented as I give specific and clear
instructions on how to boost your engagement with minimal effort
and minimal time.
So how do you do this? First, I would open a Google Doc, Dropbox
Paper, or a notebook to jot these down as you go.
Facebook Platform:
-
Facebook creator studio or business suite
-
Posts & Stories tab
-
Scroll through and find your top 1-5 posts with the highest
reach
Option 2 for Facebook Platform:
-
Insights tab - content
-
Change date range to
“this
year”
-
Click
“ads
and posts” - uncheck ads
-
Select Facebook or Instagram
-
Click on reach, likes & reactions, comments, shares, saves to see
which posts rise to the top
Instagram from your phone:
-
Go to your account
-
Hit the hamburger menu
-
Select insights from the pop up menu
-
Click
“content
you shared”
-
Be sure that date range is set to
“last
year”
-
Adjust for the metric you wish to measure
On December 26, create and schedule a post that says how much you
love to reflect at this time of year and look back on what
resonated most with your followers in the past 12 months, like a
VH1 annual countdown - I lived for those.
From 12/27-12/31 copy and paste and schedule your most reached
post.
-
Copy and paste and schedule your most commented
-
Most shared
-
Most viewed
-
Most clicked
Best part: it’s done AND it’s already proven to be highly engaging
content
MKM SOCIAL SCHOOL IS OPEN COMMERCIAL
Feeling happy, free, confused, and lonely all at the same time?
Sometimes business ownership can be miserable and magical,
yeah?
Especially at this time of year!
But don't worry business owner, everything will be all right if you
keep me next to you! I'm Molly, and I've helped small-town small
businesses strategically market their businesses on social media
for over 5 years. We approach marketing in the small town way: so
that it's more authentic, less sales-y, and more
effective.
And next year from January-March, I'm sharing my best marketing
strategies with YOU!
I don't know about you, but I'm
feeling
'22!
Starting in January, we are going to dive into your 2022 business
goals and outline your marketing strategy in your social media,
website, and email marketing so you don't have any more blank
spaces in your marketing calendar and you can grow the business of
your wildest dreams.
You know all too well what it feels like to try to market your
products and services on the fly.
With this 12-week program, you'll know when and how to talk about
your 2022 offers and feel confident that your marketing efforts are
working for you.
...are you ready for it?
Training Topics
January: Social Marketing 101
(overview
of socials - pick your poison)
February: Website Best Practices
March: Email Marketing Best Practices
Who is this for?
-
Small town small business owners
-
Business owners who want to know not only what to say but how to
say it
-
Business owners who want to bring all their marketing channels
together so they work together to tell your story and authentically
connect with your audience & community
-
Want to network with other small business owners
-
Work well in an online format
Get all the details on signing up at
mollyknuthmedia.com/shop!
Janey Stahl Coaching
Its year end and you're probably reviewing 2021s performance as you
prep and plan for next year, right?
For me at MKM, that looks like updating pricing, updating
contracts, prepping for taxes, assessing profit/loss, etc. as I
make a game plan for structure and services in 2022.
But I didn’t start out in the first year
(or
the first 4!) knowing how to do this. Do you?
Do you know which areas of your business you need to focus on
building next year? Do you know which steps to take to make those
improvements?
As you know, revenue does NOT equal profit or take home pay in your
business. So how do we grow more than just the gross revenue and
actually make some money in 2022?
Thankfully, my friend Janey Stahl is a fractional CFO and she is an
expert in just this type of thing.
She helps business owners see that sustainable profitability
requires high performance in
all
areas of their business. And with her expertise, she guides them
through the process of analyzing profit, offers, services,
products, and time spend so that business owners can work smarter
in the exact areas that will keep their business working profitably
for years to come.
Right now, Janey is offering a free assessment to help you
determine which area of your business could be improved in
’22
and it’s FREE! In this guide she walks through creating your unique
business plan for next year and identify specific steps you should
take to strengthen your business’ foundation!
Follow for More